Media

Master of Media (Strategic Communication)

  • Domestic
  • International
  • Duration

    2 years full-time or part-time equiv.
  • Start Dates

    February and July
  • Location

    North Terrace Campus

About Degree

Lead and control strategic dialogue

Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.

What will you do?

Conducted over two years full-time (or 1.5 years for students with a Bachelor in Media, Communications or other relevant field), our Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.

You will graduate with:

  • significantly enhanced strategic thinking, problem-solving and decision-making abilities
  • highly advanced skills in creating and tailoring strategic messaging for all key media channels
  • deep understanding of the principles underlying media relationship-building
  • awareness of key media channels’ unique consumption drivers
  • insight into current and forecast global media trends.

You’ll also gain:

  • opportunities for valuable professional experience and connections through an industry placement and ongoing mentoring
  • high-level skills and understanding in risk and crisis communication and brand messaging.

And you’ll build outstanding research skills by doing a major second-year research project.

Where could it take you?

You’ll graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector, anywhere in the world—from advanced manufacturing to professional services, and NGOs to FMCGs. You’ll be well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change.


Entry Requirements

Choose your applicant type to view the relevant admissions information for this program.I am a:

  • Domestic
  • International

    Domestic applicants

    SATAC Code3CM223
    DefermentYes - 2 year
    IntakeFebruary and July
    Selection Criteria
    Graduate entry


    Higher Education StudyA completed Bachelor's degree; OR a completed Graduate Certificate in Media (Strategic Communication); OR a completed Graduate Diploma in Media (Strategic Communication); OR five years relevant professional experience (in a media or communications role) demonstrated by a detailed CV outlining professional roles and responsibilities, plus a portfolio of professional work.


    Student Profile
    Applicant backgroundSemester one/Full year intake 2022
    Number of studentsPercentage of all students
    International students1062.5%
    All students16100.0%


    International applicants

    CRICOS0100934
    IntakeFebruary and July
    Selection Criteria
    English Language Requirements

    Australian Year 12Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of APSB
    IELTSOverall 6.5Reading 6Listening 6Speaking 6Writing 6





    TOEFLOverall 79Reading 13Listening 13Speaking 18Writing 21





    PearsonOverall 58Reading 50Listening 50Speaking 50Writing 50





    C1 AdvancedOverall 176Reading 169Listening 169Speaking 169Writing 169





    Qualifications that meet minimum English requirementsA range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements

    Detailed information on international qualifications assessment

    Tertiary QualificationsBachelor degree or equivalent (no minimum GPA required); OR
    5 years relevant professional work experience
    How to Apply
    Application information for international students
    Important application deadlines for international students

    Student Profile
    Applicant backgroundSemester one/Full year intake 2022
    Number of studentsPercentage of all students
    International students1062.5%
    All students16100.0%


Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.I am a:

  • Domestic
  • International

    Domestic applicants

    Indicative annual tuition fees
    Australian Full-fee place: $31,500

    Where the standard duration of the program is less than one year the full cost of the program is displayed.

    Scholarships

    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.


    International applicants

    Indicative annual tuition fees (24 units)International student place: $40,000

    Where the standard duration of the program is less than one year the full cost of the program is displayed.

    More information on International Student tuition fees.

    Scholarships

    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.


Careers

Professional Accreditation

Our Master of Media (Strategic Communication) has been granted accreditation by PRIA, the Public Relations Institute of Australia.

Potential careers

PR Advisor, Communications Advisor, Wine Marketing, Digital Marketer, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Marketing Planner, Strategist, Communications Analyst, Digital Strategist, Social Media Manager, Social Media Strategist


Degree Structure

Degree information
You must complete 48 units to finish your degree, comprising 36 units of core courses, and 12 units of Research Dissertation courses.  Courses are worth 6 units each, unless specified otherwise. If you have a Bachelor in Media, Communications or a related area, you only need to complete 36 units to finish your degree. This consists of 24 units of core courses and 12 units of Research Dissertation courses.

Core courses
You must complete 36 (24 if you have a relevant Bachelor degree) units of core courses as follows:
·         MDIA 7005 Media Relations
·         MDIA 7004 Social Media Management
·         MDIA 7006 Risk and Crisis Communication
·         MDIA 7009 Leadership in Strategic Communication
·         MDIA 7007 Researching Media
·         MDIA 7001 Media Masters Theory

 
Research Dissertation
You must complete 12 units of research dissertation courses as follows:
·         MDIA 7008 Media Masters Research Project

Academic Program Rules

The Calendar is a comprehensive handbook of the University's academic program rules.

Master of Media (Strategic Communication) 

Example Study Plan

Study plans are available on the Faculty of Arts website.


RECOGNITION AND AFFILIATIONS

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