Media

Graduate Diploma in Media (Strategic Communication)

  • Domestic
  • International
  • Duration

    1 year full-time or part-time equiv.
  • Start Dates

    February and July
  • Location

    North Terrace Campus

About Degree

Shape messaging to achieve higher goals

Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication.

With our new Graduate Diploma in Media (Strategic Communication), you’ll be ready to play a senior role.

 

What will you do?

Conducted over one year full-time, the degree will prepare you to take on significant responsibility in strategic communication planning, management and execution. You will graduate with enhanced skills in:

  • strategic thinking and strategic media engagement, in local, national and global contexts
  • creating and tailoring strategic messaging across different industries and sectors, and all key media channels, including digital and social media
  • communicating for change
  • strategic media leadership
  • risk and crisis communication.

You’ll also may gain valuable professional experience and connections through an industry placement and ongoing mentoring.

Where could it take you?

You’ll graduate well equipped to shape strategic communications for organisations of all kinds, and to achieve all objectives: marketing, business development, community engagement and positive social change. You’ll also have the opportunity to continue your studies with the Master of Media (Strategic Communication).


Entry Requirements

Choose your applicant type to view the relevant admissions information for this program.I am a:

  • Domestic
  • International

    Domestic applicants

    SATAC Code3GD107
    DefermentYes - 2 year
    IntakeFebruary and July
    Selection Criteria
    Graduate entry


    Higher Education StudyA completed Bachelor's degree OR five year's relevant professional experience (in a media or communications role).


    Student Profile
    Applicant backgroundSemester one/Full year intake 2022
    Number of studentsPercentage of all students
    International studentsN/AN/A
    All students2100.0%


    International applicants

    CRICOS0100935
    IntakeFebruary and July
    Selection Criteria
    English Language Requirements

    Australian Year 12Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of APSB
    IELTSOverall 6.5Reading 6Listening 6Speaking 6Writing 6





    TOEFLOverall 79Reading 13Listening 13Speaking 18Writing 21





    PearsonOverall 58Reading 50Listening 50Speaking 50Writing 50





    C1 AdvancedOverall 176Reading 169Listening 169Speaking 169Writing 169





    Qualifications that meet minimum English requirementsA range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements

    Detailed information on international qualifications assessment

    Tertiary QualificationsBachelor degree or equivalent
    How to Apply
    Application information for international students
    Important application deadlines for international students

    Student Profile
    Applicant backgroundSemester one/Full year intake 2022
    Number of studentsPercentage of all students
    International studentsN/AN/A
    All students2100.0%


Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.I am a:

  • Domestic
  • International

    Domestic applicants

    Indicative annual tuition fees
    Australian Full-fee place: $31,500

    Where the standard duration of the program is less than one year the full cost of the program is displayed.

    Scholarships

    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.


    International applicants

    Indicative annual tuition fees (24 units)International student place: $40,000

    Where the standard duration of the program is less than one year the full cost of the program is displayed.

    More information on International Student tuition fees.

    Scholarships

    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.


Careers

Potential careers

Market Research Analyst, Market Researcher, Marketing Planner, Communications Advisor, Communications Analyst, Strategist, Wine Marketing, Digital Marketer, Digital Strategist, Marketer / Marketing Manager, Marketing Associate, Marketing Officer, PR Advisor, PR Manager, Social Media Influencer, Social Media Manager, Social Media Strategist


Degree Structure

Academic Program Rules

The Calendar is a comprehensive handbook of the University's academic program rules.

Example Study Plan

You need to complete 24 units to finish your degree, comprising 24 units of core courses. 
Courses are worth 6 units each, unless specified otherwise.

Core courses
You must complete 24 units of core courses as follows:

MDIA 7005  Media Relations
MDIA 7004  Social Media Management
MDIA 7006  Risk and Crisis Communication
MDIA 7009  Leadership in Strategic Communication


RECOGNITION AND AFFILIATIONS

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