Accounting and Finance

Master of Marketing

  • Domestic
  • International
  • Duration

    2 years full-time or part-time equiv.
  • Start Dates

    January, May and September
  • Location

    North Terrace Campus
  • Duration

    2 years full-time or part-time equiv.
  • Start Dates

    January, May and September
  • Location

    North Terrace Campus

About Degree

A competitive edge in marketing

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.

What will you do?

This intensive program will challenge marketing and non-marketing undergraduates alike. You will:

  • explore future-oriented marketing concepts
  • learn to make informed finance and accounting decisions
  • develop advanced strategic thinking and leadership skills
  • apply cutting-edge analytical tools and techniques
  • pursue electives aligned to your interests and career goals—from Social Entrepreneurship to Direct Wine Marketing
  • gain deep insights into international pressures and global markets.

You’ll also build strong business and marketing research skills, including through a major project.

Where could it take you?

Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations.

You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll connect with partners in public relations or represent the athletic elite as a sports agent.

Your role in today’s marketing environment is limited only by your imagination.


If you have completed an undergraduate degree in Sales and Marketing or equivalent we have the shorter 1.5 year or part-time equivalent option available for you. Please refer to the degree structure for more detail.


Entry Requirements

Choose your applicant type to view the relevant admissions information for this program.I am a:

  • Domestic
  • International

    Domestic applicants

    SATAC Code3CM262, 3CM253
    DefermentYes - 2 year
    IntakeJanuary, May and September
    Selection Criteria
    Graduate entry


    Higher Education StudySATAC code: 3CM253 - Master of Marketing (2 years): A completed Bachelors degree or equivalent.

    SATAC code: 3CM262 - Master of Marketing (1.5 years): A completed Bachelors degree or equivalent in a cognate discipline, such as sales and marketing.


    Student Profile
    Applicant backgroundSemester one/Full year intake 2022
    Number of studentsPercentage of all students
    International students1794.4%
    All students18100.0%


    International applicants

    CRICOS107748M
    IntakeJanuary, May and September
    Selection Criteria
    English Language Requirements

    Australian Year 12Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of APSB
    IELTSOverall 6.5Reading 6Listening 6Speaking 6Writing 6





    TOEFLOverall 79Reading 13Listening 13Speaking 18Writing 21





    PearsonOverall 58Reading 50Listening 50Speaking 50Writing 50





    C1 AdvancedOverall 176Reading 169Listening 169Speaking 169Writing 169





    Qualifications that meet minimum English requirementsA range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements

    Detailed information on international qualifications assessment

    Tertiary QualificationsBachelor degree or equivalent
    How to Apply
    Application information for international students
    Important application deadlines for international students

    Student Profile
    Applicant backgroundSemester one/Full year intake 2022
    Number of studentsPercentage of all students
    International students1794.4%
    All students18100.0%


Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.I am a:

  • Domestic
  • International

    Domestic applicants

    Indicative annual tuition fees
    Australian Full-fee place: $37,000

    Where the standard duration of the program is less than one year the full cost of the program is displayed.

    Scholarships

    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.


    International applicants

    Indicative annual tuition fees (24 units)International student place: $49,000

    Where the standard duration of the program is less than one year the full cost of the program is displayed.

    More information on International Student tuition fees.

    Scholarships

    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Careers

Potential careers

Market Researcher, Marketing Planner, Brand Marketer, Communications Officer, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager, Marketer / Marketing Manager, Brand Manager

Degree Structure

To qualify for the Master of Marketing, the student eligible for:

  • the 2 year program must complete satisfactorily a program of study with a combined total of not less than 16 courses
  • the 1.5 year program must complete satisfactorily a program of study with a combined total of not less than 12 courses.*
* Only students with a Bachelor degree in a related discipline approved by the School are eligible for this program option.

A Research Pathway is available for those students interested in the Higher Degree by Research. The entry to this pathway will be assessed on a case-by-case basis by the Marketing Postgraduate Program Director based on a number of factors such as prior GPA, research experience, availability of supervisors etc.


Example Study Plan

Core Courses

All students must complete the following core courses:

  • COMMERCE 7039  Business Research Methods 
  • MARKETNG 7025  Digital Media and Marketing Communications
  • MARKETNG 7032  Strategic Brand Management
  • MARKETNG 7001  Analytics for Marketers
  • MARKETNG 7002  Customer Experience in Services
  • MARKETNG 7120  Research Project in Marketing

In addition, students enrolled in the two-year program must complete the following:

  • MARKETNG 7104  Marketing Management 
  • MARKETNG 7025  Digital Media Concepts and Application
  • ENTREP 5036  Entrepreneurial Concepts and Mindset
  • MARKETNG 7023  Understanding Consumers

Closed Electives

Students must select and complete closed elective courses from the list of Postgraduate courses offered by the APSB Business School and the School of Economics and Public Policy as below.

  • INTBUS
  • ENTREP
  • WINE
  • PROJMGNT
  • ACCTING (offered in Semesters, check with your Student Advisor)
  • CORPFIN (offered in Semesters, check with your Student Advisor)
  • ACCTFIN (offered in Semesters, check with your Student Advisor)
  • COMMERCE
  • COMMGMT
  • PROF 7500  (check eligibility, subject to approval)
  • TRADE
  • AGRIBUS
  • ECON

RECOGNITION AND AFFILIATIONS

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